15+ years
Hands-on experience building and managing performance-driven campaigns.
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Robert Dawson · Canada
Paid media leadership. Growth strategy. Measurable outcomes.
Robert Dawson is a Canadian paid media and growth leader with more than 15 years of experience across Google Ads, Meta, LinkedIn, Microsoft Ads, measurement, and team leadership.
Robert DawsonPaid Media & Growth Leader
Google · Meta · LinkedIn · Microsoft
Deep expertise across the major paid media platforms.
Leader + operator
Experience shaped by strategy, execution, measurement, and team development.
Canadian roots
From Charlottetown, Prince Edward Island, and based in Kelowna, British Columbia.
What Robert is known for
Paid media leadership
Leading accountable paid media programs that connect platforms, audiences, creative, and investment to clear business priorities.
- Google Ads
- Meta Ads
- LinkedIn Ads
- Microsoft Ads
Measurement & decision systems
Creating the reporting, attribution, and operating rhythms teams need to make better growth decisions.
- Conversion measurement
- Attribution
- Reporting systems
- Optimization
Teams, mentoring & alignment
Helping marketers, leaders, and partner teams connect strategy, execution, learning, and accountability.
- Team leadership
- Mentoring
- Strategic alignment
- Knowledge sharing
Experience in practice
Leadership
Building accountable paid media systems
Connecting teams, platforms, measurement, and business priorities around better decisions.
Platforms
A cross-platform perspective
Hands-on experience across Google, Meta, LinkedIn, and Microsoft Ads over more than 15 years.
Community
Speaking, mentoring & knowledge sharing
Sharing practical lessons from the work with marketers, teams, founders, and communities.
About Robert Dawson
A Canadian paid media leader with deep roots in Prince Edward Island.
Robert (RB) Dawson is a Canadian paid media and growth leader from Charlottetown, Prince Edward Island, now based in Kelowna, British Columbia. He brings more than 15 years of hands-on experience across Google Ads, Meta, LinkedIn, Microsoft Ads, measurement, and team leadership.
Across his career, Robert has worked at the intersection of strategy, execution, and measurement, helping teams turn complex media programs into clearer decisions and stronger outcomes.
He is also known online as “The Google Ads Guy,” a long-running nickname that reflects where much of his paid media career began.
Current consulting work
Looking for paid media consulting?
Robert’s consulting services, active client work, and commercial paid media expertise live at Top Search Result.