HIRE ME - ROBERT DAWSON - DIGITAL MARKETING SPECIALIST / STRATEGIST


I am a 33-year-old MBA graduate who has been executing digital marketing for over 10 years with well over $1 million dollars ad spend personally managed in Google Ads. Let’s chat!

  1. DIGITAL MARKETING SKILLS

  2. BUSINESS SKILLS

  3. WORK PORTFOLIO

  4. WORKING PHILOSOPHIES

  5. DAILY SOFTWARE STACK

  6. ADDITIONAL SOFTWARE SKILLS

  7. SOCIAL MEDIA

  8. EDUCATION / PERSONAL DEVELOPMENT

  9. COMMUNITY INVOLVEMENT

  10. SPEAKING ENGAGEMENTS

  11. OTHER

  12. HOBBIES / SIDE PROJECTS

DIGITAL MARKETING SKILLS

  • 10 years experience in digital marketing

  • Agency experience managing over 10 digital advertising clients

  • Google AdWords management of over $1M in ad spend

  • Google Analytics do produce actionable business insights and meet KPI's

  • All time Facebook Ads adspend management over $100K

  • Growing ompany Youtube channel views (TopSearchResult.TV) to over 95K using Video Search Engine Optimization

  • Developing, implementing, managing and optimizing campaigns through Google Search, Display and Facebook channels

  • Google Analytics analysis such as multi-channel funnels to allocate and implement online marketing budget

  • Targeting profit as main Key Performance Indicator

  • Google AdWords Advanced - Remarketing, YouTube ads, Google Shopping, Gmail sponsored promotions, Shopping

  • FB Ads - Custom audiences, remarketing

  • Advanced mobile marketing to work in conjunction with users using multiple devices

  • Experience testing Bing Ads, Reddit Ads, LinkedIn ads, and Pinterest Ads

  • CMS, HTML, CSS experience

Over 1 million dollars in Google AdWords ad spend managed ^

BUSINESS SKILLS

  • Marketing agency experience

  • Responding to RFPs

  • Client facing roles (not just behind the computer)

  • Preparing real world cash flow projections

  • Business development system implementation and execution

  • Writing proposals and closing clients

  • Building out agency sales system from scratch

  • Sales calls and presentations to large groups

  • Working with and managing local and remote team members

  • Previous board member of Stanhope Golf Course

  • Internal agency marketing

WORK PORTFOLIO

* Majority of work performed via my consultancy business, Top Search Result.

WORKING / PRODUCTIVITY PHILOSOPHIES

  • Kaizen - habits and daily improvements create big results (link)

  • If it is not documented, it does not exist

  • Anything can be done if it broken down into small enough tasks

  • 12 Week Year goal setting process in personal and professional life (link)

  • Standard operating procedures for personal and professional life (link)

  • 80/20 rule (link)

  • The Pomodoro Technique (link)

  • Agile project management style

  • Inbox zero

  • GTD productivity philosophy

  • Deep Work productivity philosophy (link)

  • Standard operating procedures for personal and work tasks

Digital Philosophies

  • Always be testing

  • Digital Marketing and Measurement Model (link)

  • Traffic temperature funnel - Cold, Warm, Hot audiences (link)

 Growing traffic as digital marketing head at Hockey by Design blog to over 100K users a year ^

Growing traffic as digital marketing head at Hockey by Design blog to over 100K users a year ^

DAILY SOFTWARE STACK

  • Google AdWords interface and Editor

  • Facebook Business Manager and Power Editor

  • Google Analytics

  • Asana (project management)

  • Google Calendar

  • Gmail

  • Sprout Social (social media scheduling)

  • Pomotodo (30 minute deep work sessions)

  • Google Drive, Google Docs, Google Sheets, and Google Slides

  • Evernote

  • Google Chrome

  • Slack

ADDITIONAL SOFTWARE STACK

  • Wordpress, Unbounce, and Drupal development experience

  • Google Data Studio

  • Google Tag Manager

  • Trello

  • Nimble CRM

  • Windows and Mac

  • Mailchimp

  • TextExpander

  • Calendly

  • Shopify eCommerce platform

  • Jira

  • Google AdSense

  • Adobe InDesign

SOCIAL MEDIA


EDUCATION & PROFESSIONAL DEVELOPMENT

  • Masters of Business Administration (MBA) from the University of Prince Edward Island - 2011

  • Podcasts - list of current podcasts here

  • Audiobooks - Goodreads profile here

  • YouTube how to videos

  • Self directed continuous education

 MBA Class

MBA Class

COMMUNITY

Here are a few communities I manage and promote:

Proud supporter of:

  • Canadian Mental Health Association Kelowna Branch

  • Queen Elizabeth Hospital Foundation (PEI)

SPEAKING

  • Teaching full day digital marketing courses for Cardinal Path Training on the West Coast of Canada and USA

  • Dale Carnegie program

  • MAD Nights Kelowna

  • Okanagan Entrepreneurs (various)

  • Startup Weekend Okanagan pitches

OTHER

  • Graduated high school bilingual in French

  • Have played and coached various team sports including hockey, rugby, and soccer

  • Valid passport and have flown up to one trip a month for business

HOBBIES / SIDE PROJECTS

  • Learning Python coding language

  • Fantasy hockey league

  • Multi-sport and floor hockey player


LET'S CHAT

Something spark your interest? Let's chat, contact me below. 

Name *
Name

Made with love in Canada

Robert Dawson
#201, 1405 St. Paul Street, Kelowna, BC, Canada V1Y 2E4
Proud member of the coLab

250-826-0102
Call toll free
888-456-7904