HIRE ME - ROBERT DAWSON - DIGITAL MARKETING SPECIALIST / STRATEGIST


I am a 33-year-old MBA graduate who has been executing digital marketing for over 10 years with over $1 million dollars ad spend personally managed in Google AdWords.

  1. DIGITAL MARKETING SKILLS
  2. WORK PORTFOLIO
  3. WORKING PHILOSOPHIES 
  4. DAILY SOFTWARE STACK
  5. ADDITIONAL SOFTWARE SKILLS
  6. BUSINESS SKILLS
  7. SOCIAL MEDIA
  8. EDUCATION / PERSONAL DEVELOPMENT
  9. COMMUNITY INVOLVEMENT 
  10. SPEAKING ENGAGEMENTS
  11. OTHER

DIGITAL MARKETING SKILLS

  • 10 years experience in digital marketing 
  • Google AdWords management of over $1M in ad spend 
  • Google Analytics do produce actionable business insights and meet KPI's
  • All time Facebook Ads adspend management over $100K
  • Growing ompany Youtube channel views (TopSearchResult.TV) to over 95K using Video Search Engine Optimization
  • Developing, implementing, managing and optimizing campaigns through Google Search, Display and Facebook channels
  • Google Analytics analysis such as multi-channel funnels to allocate and implement online marketing budget
  • Targeting profit as main Key Performance Indicator
  • Google AdWords Advanced - Remarketing, YouTube ads, Google Shopping, Gmail sponsored promotions, Shopping
  • FB Ads - Custom audiences, remarketing
  • Advanced mobile marketing to work in conjunction with users using multiple devices 
  • Experience testing Bing Ads, Reddit Ads, LinkedIn ads, and Pinterest Ads

Over 1 million dollars in Google AdWords ad spend managed ^

WORK PORTFOLIO

WORKING / PRODUCTIVITY PHILOSOPHIES

  • Kaizen - habits and daily improvements create big results (link)
  • If it is not documented, it does not exist
  • Anything can be done if it broken down into small enough tasks
  • 12 Week Year goal setting process in personal and professional life (link)
  • Standard operating procedures for personal and professional life (link
  • 80/20 rule (link)
  • The Pomodoro Technique (link)
  • Agile project management style 
  • Inbox zero 
  • GTD productivity philosophy 
  • Deep Work productivity philosophy (link)
  • Standard operating procedures for personal and work tasks

Digital Philosphies

  • Always be testing
  • Digital Marketing and Measurement Model (link)
  • Traffic temperature funnel - Cold, Warm, Hot audiences (link)
 Growing traffic as digital marketing head at Hockey by Design blog to over 100K users a year ^

Growing traffic as digital marketing head at Hockey by Design blog to over 100K users a year ^

DAILY SOFTWARE STACK

  • Google AdWords interface and Editor
  • Facebook Business Manager and Power Editor
  • Google Analytics 
  • Asana (project management)
  • Google Calendar
  • Gmail
  • Sprout Social (social media scheduling)
  • Pomotodo (30 minute deep work sessions)
  • Google Drive, Google Docs, Google Sheets, and Google Slides
  • Evernote
  • Google Chrome 
  • Slack

ADDITIONAL SOFTWARE SKILLS

  • Wordpress, Unbounce, and Drupal experience
  • Google Tag Manager
  • Trello
  • Nimble CRM 
  • Windows and Mac 
  • Mailchimp
  • TextExpander
  • Calendly
  • Shopify eCommerce platform
  • Jira 
  • Google AdSense 
  • Adobe InDesign

BUSINESS SKILLS

  • Client facing roles 
  • Preparing real world cash flow projections
  • Writing proposals and closing clients 
  • Sales calls and presentations to large groups
  • Working with and managing local and remote team members 
  • Previous board member of Stanhope Golf Course 
  • Business development roles 

SOCIAL MEDIA


EDUCATION / PERSONAL DEVELOPMENT

  • Masters of Business Administration (MBA) from the University of Prince Edward Island - 2011
  • Podcasts - list of current podcasts here
  • Audiobooks - Goodreads profile here
  • YouTube how to videos
  • Self directed continuous education
 MBA Class 

MBA Class 

COMMUNITY INVOLVEMENT

Here are a few communities I manage and promote:

Proud supporter of:

SPEAKING ENGAGEMENTS

  • Teaching full day digital marketing courses for Cardinal Path Training on the West Coast of Canada and USA
  • Dale Carnegie program
  • MAD Nights Kelowna
  • Okanagan Entrepreneurs (various)
  • Startup Weekend Okanagan pitches 

OTHER

  • Graduated high school bilingual in French
  • Have played and coached various team sports including hockey, rugby, and soccer
  • Valid passport and have flown up to one trip a month for business

Something spark your interest? Let's chat, contact me below. 

Name *
Name

Made with love in Canada

Robert Dawson
#201, 1405 St. Paul Street, Kelowna, BC, Canada V1Y 2E4
Proud member of the coLab

250-826-0102
Call toll free
888-456-7904